.2024 has been an inconsistent year for adtech funding.U.S.-focused adtech startups, as soon as familiarized to running into billions in venture capital each year, have reared almost $360 thousand up until now this year, placing it on course to be the industryu00e2 $ s slowest year in over a decade, per Crunchbase data. That decline results from market concentration, enhanced governing pressures, and also economical uncertainties.ADWEEK talked to 5 VCs who continue to invest in adtech companies, even with these obstacles, about what they are actually looking for and also what they stay away from. Possibly unsurprisingly, these financiers are targeting options in privacy-focused innovations and also industry-specific regions such as linked TV.